Dollar General Penny Deals: The Complete Guide to Finding $0.01 Items
Master Dollar General penny shopping with this in-depth guide covering the color-coded dot system, markdown schedules, scanning strategies, and top categories for resale profit.
In this guide
How Dollar General's Penny Program Works
Dollar General uses a scheduled markdown system to clear inventory. Items go through several price reductions before hitting the final markdown: $0.01. This happens on a specific date set by corporate, and the items are supposed to be pulled from shelves by store associates.
But here’s the thing: with thousands of items across thousands of stores, many penny items stay on shelves for days or even weeks. That’s your opportunity.
Dollar General’s penny system is driven by SKU numbers and markdown dates. When an item’s markdown date arrives, its price automatically drops to $0.01 in the point-of-sale system. You can verify by scanning the barcode with the Dollar General app or asking an associate to scan it.
The Color-Coded Dot System
Dollar General uses colored dots on price tags to indicate markdown phases. Each color corresponds to a specific markdown cycle. When a color’s date arrives, those items penny out.
The colors rotate throughout the year. Penny list sources like Penny Flip track which colors are currently set to penny, so you know exactly which dots to look for in-store.
Look for small colored stickers on the price tag or shelf label. Some stores place them on the product packaging directly. Not every store follows the dot system perfectly, so always scan to verify.
Best Categories for Dollar General Penny Items
The most profitable penny item categories at Dollar General:
• Health & Beauty — Toothbrushes, shampoo, lotion, and OTC medications. These sell well on Amazon FBA and eBay. • Electronics & Accessories — Phone chargers, earbuds, cables, and batteries. Consistent demand on all platforms. • Toys & Games — Especially seasonal items and brand-name toys. Can sell for $10-$25 each. • Tools & Hardware — Flashlights, tape measures, and hand tools. Great for eBay bundles. • Home & Kitchen — Storage containers, kitchen gadgets, and cleaning supplies. Sell well locally. • Seasonal Items — Holiday decorations, summer gear, and back-to-school supplies. Buy when they penny, sell when demand returns.
Scanning Tips and Store Strategy
Maximize your Dollar General penny shopping trips:
1. Download the Dollar General app and use its barcode scanner. It shows the current in-system price. 2. Visit stores early — between 7-9 AM — on the day new penny lists drop. 3. Check endcaps, clearance aisles, and seasonal sections first. These are where most penny items accumulate. 4. Build relationships with store managers. A friendly rapport means they’re less likely to refuse penny sales. 5. Bring your penny list (printed or on your phone) and check items systematically. 6. Focus on items with verified resale value — Penny Flip shows estimated profit for every item.
Some stores have a policy of not selling penny items. If refused, politely move on to the next location. Don’t argue with employees.
How Penny Flip Tracks Dollar General Deals
Penny Flip’s AI scraper monitors Dollar General penny sources continuously. When new penny items are detected, they’re enriched with:
• Profit analysis from real sold listings on eBay and Amazon • Category classification for easy browsing • UPC codes for quick in-store scanning • Reddit intel with tips on where items are typically stocked
Early Bird and Pro subscribers get lists the moment they’re discovered. Free users receive them after an 8-hour delay. Every list includes profit data so you can prioritize the best finds.
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